Shawarma Restaurant
- Student lunch campaigns
- Food preparation videos
- Local discovery content
- “What makes our shawarma different?” content
Our Marketing System
We Don't Just Make Content. We Build a Plan Around It.
Content is where it starts. Campaigns, local audience targeting, measurement and monthly improvement are what turn it into marketing.
The Loop
How the system works.
01Content
02Campaign
03Local Audience
04Customer Action
05Measurement
06Improvement
01 — Discover
Learn about the restaurant, customers, location, menu, goals, and current marketing.
02 — Plan
Develop content ideas, campaigns, promotions, and a monthly strategy.
03 — Create
Film and photograph the restaurant, food, people, and experience.
04 — Launch
Publish content, run promotions, coordinate collaborations, and use paid advertising where appropriate.
05 — Measure
Review what content and campaigns are getting engagement and attention.
06 — Improve
Use what we learn to plan the next month.
Ongoing Marketing
Marketing compounds when it's consistent.
Working month to month means each round of content and campaigns is informed by the last.
Month 1
Build the foundation, create initial content, establish the strategy, and launch initial campaigns.
Month 2
Review what is performing, test new creative, improve campaigns, and continue content.
Month 3+
Optimize based on what has been learned and continue building local awareness.
Customized Marketing
Every restaurant is different.
We study your business first. Then we build the marketing around it.
Caribbean Restaurant
- Food education
- Cultural storytelling
- “First time trying doubles?” content
- Catering campaigns
Established Chinese Restaurant
- Heritage storytelling
- Customer stories
- Community campaigns
- “What's your order?” content
Restaurant With Creator Content
- Professional original content
- Better campaign structure
- Paid advertising creative
- Organizing creator content into a larger strategy
Book a Consultation
Have a question? Let's talk.
No forms and no long questionnaires. Message, call or email us directly and we'll talk through what your restaurant needs.
Based in Kitchener–Waterloo, Ontario. Working with restaurants across the region.
Ready to Build a Better Marketing System for Your Restaurant?
Let's look at what you're currently doing, identify the opportunities, and build a plan around your restaurant.